Sacred & Sold™ ยท Dana Diament

A 5-Month Program for Soul-Led Teachers & Healers

Sacred & Sold

Build, fill and lead your signature program.

Get paid for the transformation you facilitate, not the hours you give.

Apply for Sacred & Sold →
For wellness and spiritual teachers and healers ready to stop trading hours for dollars and grow their business to six figures.

Published In

WellBeing Magazine WellBeing Yoga EatWell Magazine Yoga Journal Yoga Digest Wild Magazine

The Truth

The real reason your clients rave about your work but your income doesn't reflect it is both strategy and identity.

The only reason you're not charging $5,000 for your work, when you know in your bones it's worth that and more… is because you haven't yet become the version of you who charges it.

You're brilliant in the room. People cry, breakthrough, message you for weeks after. But you're still being paid $70 a session, or an hourly wage from a studio, clinic or gym that pockets the rest.

You know you could run a $770 six-week program, a $5k weekend retreat, a $10k training… but every time you go to build it, you freeze, second-guess the price, or quietly talk yourself back down to "accessible."

So you keep delivering the next session, and the next, trading your one body and your one hour for money, with a ceiling you can feel but can't seem to break through.

Part of you still believes the spiritual thing to do is to give it away cheaply. That charging what it's worth would make you "salesy," or that wanting more income, more impact, more visibility, isn't very evolved.

So you wait. To feel ready. To be picked. For the agency to finally "get" what you do, or to save up for a designer to build everything out for you.

Because selling still feels uncomfortable, you avoid the very thing that would set you free.

And so the work that's meant to ripple out to thousands stays small.
Your work is powerful, but no one has been led to it.

What's Really Possible

It's not just about the money.

Yes, Sacred & Sold will show you exactly how to price, build, and fill a 3-to-5-figure program, so you can go from $70 a session to $770 for a six-week container, from $50 an hour to $5k profit on a weekend retreat.

But it's really about moving forward on your soul's path. The work you were actually put here to do.

It's about a nervous system that's regulated because your income is stable, not white-knuckled. About going to the depth you know you can hold, because you finally have the foundation to.

Instead of dreading the sales part and hoping people just "find" you, you'll know exactly what to say to sell a retreat from a single email. Yes, that's possible.

Instead of reinventing the wheel every time you have new dates, a new location, or a new format, you'll have one reusable system you run again and again.

Instead of showing up to your community depleted, half-resentful, eyeing the exit, you'll show up with joy and ease because your work finally pays you back in energy, not just hours.

You come to learn how to sell.
You leave knowing how to lead.

The Shift

What changes

Booked out → Spacious
Exhausted → Energised
Hourly income → Transformational income
Class teacher → Respected leader
Hustling → Overflow

The Method

The Overflow Method™

Three pillars. Nine areas of mastery. Join at any stage of your business.

01
Pillar One

Scalable Business

Turn your expertise into a signature business that isn't limited by the hours you can work, and consistently calls in the right clients to fill your programs.

02
Pillar Two

Regulated Leadership

Develop the capacity to grow your business without burning out, overgiving or losing yourself in the process.

03
Pillar Three

Sustainable Growth

Get paid what your work is truly worth and build a profitable business that feels good to run, now and for years to come.

The Inclusions

What's inside Sacred & Sold.

01
2× Monthly Live Coaching Calls

Twice a month you bring me what's actually in front of you: a price you're scared to name, an offer that won't quite come together, a launch that's looming. We untangle it together while it's still live. Every call recorded.

02
2× Monthly Implementation Workshops

Where we roll up our sleeves and build the systems that hold your growth: copywriting, high-converting landing pages, email marketing, funnels, and ads. This is when the tech and strategy that usually keeps you stuck becomes demystified and done.

03
Support 4× Days Per Week

Voice coaching from me in the private Telegram community, four days a week. Because the support doesn't vanish the moment a call ends.

04
Weekly Audio Riffs

Coaching, strategy and energetic recalibration in your ears between calls. The kind of voice note you'll relisten to before every launch.

05
Soul-Led Community

Your room to connect, swap strategy, celebrate each other, and rise together. Because the healers and teachers who scale are the ones who stop trying to do it alone.

Client Results

Denise, founder of YogaLyfe

How Denise Made $30K in 8 Weeks

When we started working together, Denise already had premium offers. Some sat empty and others didn't have the numbers she knew they could have. We didn't build a new website or a complicated funnel with tons of freebies.

We changed how she was speaking about her offers so that her people knew these offers were for them. The right words, in the right order, at the right time. Here's what happened.

  • An Ayurveda weekend course for $350 went from 0 to 15 sign-ups in 2 weeks.
  • 12 people joined another $795 offer in 5 weeks.
  • And 4 more said yes to her $5K program in the final month of her launch.

The Curriculum

What you'll learn

01

The Signature Offer Build™

Transform your expertise into one premium signature program that delivers a clear transformation, so you can stop selling your time.

02

The Repeatable Enrolment Path™

Build a simple, repeatable client journey that consistently calls in the right clients without relying on hope, referrals or constant launching.

03

The Simple Business System™

A streamlined backend of tech, automations and systems that lets your business run smoothly without adding more to your plate.

04

The Non-Negotiable Vision™

Commit to the version of your business that creates freedom and impact, not just more to manage.

05

The Inner Capacity Builder™

Show up powerfully to sell and deliver your work without burnout, overwhelm or emotional exhaustion.

06

The Boundaried Business Owner™

Protect your energy and elevate your leadership, so your business can grow without depending on you saying yes to everything.

07

The Pricing Confidence Reset™

Unlearn the conditioning and confidently price your work based on the transformation you create, not the time you give.

08

The CEO Dashboard™

Understand your numbers, revenue goals and capacity so you always know the financial health of your business.

09

The Sacred Compass™

Make strategic decisions that keep your business aligned and focused as it grows, without sacrificing your wellbeing.

Client Results

Love Notes

"You call people forward into their gifts. You don't shy away from encouraging growth, you nurture it, support it, and help bring it to life. Honestly, you're like a midwife for people's talents and ideas, helping them birth what's already within, just waiting to be seen."

"The way you express ideas is articulate, creative, and impactful. You have a real knack for getting a message across clearly and beautifully, which is such a rare combo. You're also deeply organised and such a strong implementer. When something needs to happen, you get it done with care, style, and precision and you always follow through."

Heidi Lampard, Yoga Teacher & Wellness Mentor
Text message: And i got first form submission for YTT! Thank you, thank you for bringing life into all we wish to create
Text message: You're the best, you have helped shaped me into a woman I never really thought I could be. Forever great full
Text message: Can I just say, you give really good advice. 10/10 no notes.
Text message: Darling Dana, that is the best msg I could've received today. You are a true gem and an incredible woman. I love your outlook on things and the advice that you gave me.
Text message: Love you honey you really are here to help people see and cultivate their genius

About Dana

Dana Diament

There's a belief that you can't earn a six-figure income from teaching movement or spirituality. For years I bought into it.

I started exactly where you are. A yoga teacher who knew, deep down, that the work was life-changing.

I loved teaching. But I was trading my one body and my one hour for money, with a ceiling I could feel and couldn't break. I ran around town teaching 15 classes a week and was terrified that "doing what I love" would never actually be sustainable.

For 7 years, I assisted on teacher trainings, learning, up close, the craft of holding a room and leading people through deep work. But I doubted if I could ever lead them myself.

Then I became a mum, and my time vanished overnight. I couldn't trade hours for money anymore. I simply didn't have the hours to trade.

Then I opened a yoga studio. Owning a studio is sink or swim: no one pays you an hourly wage, no one's coming to fill the room for you. If I didn't create offers people genuinely wanted and sell them with conviction, the doors didn't stay open.

So I learned to do the thing no one teaches at yoga teacher trainings: how to build high-level programs, price them properly, and sell them, without shrinking into the fear that I was being "salesy."

I learned to sell from the heart. No ick, no bro-marketing, and with enough conviction to fill retreats from a handful of emails and trainings with ads.

I also learned that you don't make more by doing more. You make more the moment you back yourself enough to charge and lead at a higher level and call the right people into your world instead of chasing everyone.

I sold my studio for multiple six figures after 5 years. This is a unicorn in the yoga industry these days. I don't say that to brag, but to share with you that you can do what feels impossible too. Everyone said don't open the studio. You'll never find a buyer. Conviction, strategy, and soul is how I did it.

That shift took me building a business that brought in $1M in revenue and, more importantly, a career that pays me back in energy instead of draining it. I got to go deeper in the work, leading people through incredible transformations. That's why I became a yoga teacher in the first place.

Now I teach soul-led healers and teachers to do the same. It doesn't matter what modality you teach. You don't need to become someone you're not. You get to be the fullest, most-led version of who you already are.

Sacred & Sold is the room I wish I'd had. I'd love to lead you through it.

Questions

Everything you're wondering

Am I experienced enough for this? +
Almost no one feels ready before they leap. Sacred & Sold is built for teachers and facilitators who are already doing the work (1:1s, classes) and are ready to package it into something bigger. If you have a gift and a few people who've been changed by it, you have enough to begin.
Do I need a big audience or email list? +
No. You need a better offer, not a bigger list. High-ticket programs and retreats fill from small, warm audiences all the time. Sacred & Sold teaches you to invite an intimate group of the right people, not thousands of the wrong ones. We'll focus on magnetising the right clients with what you already have, and growing from there.
Is this another business course? +
Courses hand you modules and disappear. Sacred & Sold is a five-month coached container: twice-monthly live coaching calls with my eyes directly on your business, twice-monthly build-it-with-me workshops, and a Soul-Led Community where I answer you 4 days a week. You're not learning theory alone; you're implementing in real time with support and accountability around you.
My calendar is already full. Will I have time for this? +
That's exactly the trap Sacred & Sold gets you out of. Right now you're trading hours for money with no ceiling and no off-ramp. The whole point is to replace that hamster wheel with leveraged offers that earn more without costing more of your time. We build you out of the overwhelm, not into it.
I'm a spiritual person. Do I need to be salesy? +
Then you're exactly who this is for. Sales is a skill you were never taught. Inside, you'll learn to sell as a service: clean, honest invitations to your work, with so much conviction that selling stops feeling like taking and starts feeling like leading. No bro-marketing required.
What's the difference between Ruby and Sapphire, and which is right for me? +
Ruby is the full container: 2× monthly coaching calls, twice-monthly workshops, weekly audio riffs, and the Soul-Led Community. Sapphire (capped at 3 spots) adds 5× private 1:1 calls with me where we roll up our sleeves together and build whatever system, tech, funnel, or strategy you need. Best if you want hands-on, individualised support. Not sure? Apply and we'll find the right fit together.
When do calls take place? +
Calls are usually between 9am and 12pm AEST (Sydney time). If you cannot make the call times, you are able to catch up on the replays inside the Sacred & Sold portal.
What is the cancellation and refund policy? +
Because Sacred & Sold is an intimate, capped container, your spot is held exclusively for you and removed from availability the moment you enrol. For that reason, all payments are non-refundable, and joining is a commitment to the full investment, including the remaining instalments on a payment plan. If something significant shifts in your life once we've begun or you're really not vibing with me, reach out. I will always have an honest conversation with you about your options.

Doors are open · Sapphire is capped at 3

Sacred & Sold is the room
I wish I had.
I'd love to lead you through it.

Get paid for the transformation you facilitate, not the hours you give.

Apply for Sacred & Sold →